Maple: The Institutional Asset Manager Onchain

This is a guest post by the Maple Team

Summary

• Maple is a leader in institutional asset management and onchain yield generation

• Maple’s Secured Lending TVL grew by 16x in 2024 and is already up to over $700M in 2025

• Maple’s yield-generating products are consistently surpassing industry averages and offer sustainable double-digit APYs on stablecoins

• Maple is a leader in institutional adoption thanks to TradFi partnerships with major players such as Bitwise and DeFi integrations such as Pendle, OKX and Ether.fi. 

• SYRUP got listed on Coinbase recently

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In 2024, Maple had a breakthrough year that surpassed all expectations. It was marked by 16x TVL growth and major product releases. 2025 is off to an incredible start with almost $200M in additional deposits and a partnership with Bitwise.

How is Maple redefining onchain yield generation? Let’s find out.

Maple has a couple of different product lines all generating yield for their users. The flagship product is Secured Lending, institutional loans backed by digital asset collateral earning 8-15% APY for users. Maple also offers structured products around USDC and BTC as well as BTC staking in partnership with CORE. 

Those products are made available to lenders as either an institutional product or a DeFi asset. Institutional products come with KYC, onboarding, legal docs and everything that institutions are comfortable with and need to deploy into a financial product. 

DeFi assets are available for everyone in DeFi making those same yield sources accessible through other applications and directly onchain. Maple's flagship DeFi asset is SyrupUSDC, which is also backed by institutional loans all overcollateralized with digital assets. 

Maple’s Explosive Growth

Last year was marked by major growth across the whole product suite. The TVL went from $32M to $562M, not least thanks to the launch of Syrup. The TVL expansion was accompanied by a 1,430% increase in the number of active lenders. This highlights the growing institutional interest in what Maple’s offering and the protocol’s strong product-market fit.

Throughout the year, Maple's products consistently outperformed competitors like Ethena, Aave, and Sky(Maker), thanks to steadily higher and more sustainable yields. Real double-digit stablecoin yields are difficult to come by so the growth flywheel between Maple’s TVL and product is positioned for future acceleration.

Major Momentum And Ongoing Innovation

Maple’s 2025 is off to an exceptional start. The TVL has recently surpassed $700M, adding almost $200M in new deposits in the first two months of the year. Maple continues to solidify its position as the leading onchain asset manager through a steady pipeline of high-profile integrations and major product releases. One of these integrations is with Pendle. It makes Syrup’s SyrupUSDC yield more composable thanks to it being integrated into Pendle’s YT and PT products. The integration is a great example of how Maple’s products supercharge existing DeFi concepts and leverage them to provide more yield flexibility.

Maple’s best-in-class yields continue to attract major capital inflows from all types of asset allocators. Sustainable high yields are uncommon in DeFi and this is where Maple shines: it offers both its institutional and DeFi users real double digit yields on digital assets. The source of yield is transparent and since individual loans are a massive market the yield remains consistently high even with the TVL growing.

Maple’s financial product lineup is the backbone of the protocol’s growth. Maple is pioneering lending options with additional composability, such as the Lend and Long product for BTC. Lend and Long allows people to lock in a fixed baseline APY of 4% and earn upwards to 33% when BTC outperforms with full downside protection for the principal. 

Additionally, Maple is launching lstBTC together with CORE. This will be the best BTC yield in the market as it has no slashing risk, is fully liquid and generates 5-10% interest while remaining in qualified custodians with BitGo, Copper or Hex Trust. 

What’s Next For Maple

The recent regulatory developments have put the spotlight back on DeFi and Maple is aiming to onboard TradFi capital into DeFi. The future asset manager will have both institutional products and DeFi assets for its users and Maple is leading the way. 

Maple will continue to expand its yield sources in crypto, currently offering secured lending, structured product and staking, this will expand in the future making exciting and novel crypto yield opportunities available to everyone. 

Institutions, such as Bitwise, come to Maple and allocate into the institutional products. They conduct extensive due diligence and get comfortable with Maple's robust risk management and compliance processes.

DeFi natives and DeFi powered applications will access and integrate with SyrupUSDC, lstBTC and other Maple DeFi assets, getting access to the same yield with the ease and comfort of DeFi.

Finally, Maple’s $SYRUP token will play a key role in the protocol’s growth through staking rewards, effective governance and rewarding community engagement through the ambassador program. Maple aims to quickly surpass the 1B in TVL and scale into the billions subsequently. 

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